Friday, 14 January 2011

"Staff = Overhead : Customers = Profit!":

Wise quote: "Staff = Overhead, Customers = Profit!":
You can sell the best quality, best priced products in the world, but if you do not train yourself and your staff to provide good quality customer service alongside products that your market needs and wants, guess what will happen? Eventually, your nice customers will walk away without complaining to you, the majority of people do this, whilst the minority will complain to you and both types will complain to as much people as they can!

How to keep customers at the heart of your business:
My first range of articles explain how to keep your customers at the heart of your business, by focusing on solutions, rather than products. Bear in mind, around 20% of your customers provide 80% of your business, so keep your marketing activities simple by spending more time getting to know your current clientele, find out what they need and want and create product solutions accordingly. In my series of tutorials on 'The art of opening and closing a sale, 6 steps to successful selling ' I teach you some of the key techniques for selling solutions and creating effective online product descriptions, and direct you to interesting links, click here for further reading.

Source: Sonji Clayton

How to expand on your blog posts by writing articles for Hubpages

I love writing posts for my blog, but at times I would like to expand my micro articles and I have finally found a way to do this, by publishing articles at Hubpages and Suite101. It's a great way to share my own personal experience and knowledge of business and enterprise, in a creative forum. Please feel free to suggest topics for articles that maybe of interest to you, within the areas of creative enterprise and business management.

Source: Sonji Clayton

Sunday, 9 January 2011

What is the most important social network for your small business?

I read this interesting post via Etsy's advice for sellers page. It gives insight into small businesses and their
most popular online marketing tools, here are some of the statistics; Twitter: 45%, Facebook: 33%, Linkedin: 14%, Other: 7%, Youtube: 2%, 4sq/Bebo/MySpace: 0%.

Please bear in mind, when assessing which marketing tools would be best for your own online marketing strategy, these figures merely outline the most popular. The statistics above do not necessarily translate into being the most effective marketing tool, for your own business.  In my experience good old fashioned trial and error is usually the best way to evaluate the best options available to you.

Try focusing on 2 types of network, i.e. your blog/website and a social network site which facilitates links back to your main site. Remember to add google analytics or some type of statistical tool to analyse and monitor the 'who and where' of your customer base.

Statistical Source: Etsy