Friday, 14 January 2011

"Staff = Overhead : Customers = Profit!":

Wise quote: "Staff = Overhead, Customers = Profit!":
You can sell the best quality, best priced products in the world, but if you do not train yourself and your staff to provide good quality customer service alongside products that your market needs and wants, guess what will happen? Eventually, your nice customers will walk away without complaining to you, the majority of people do this, whilst the minority will complain to you and both types will complain to as much people as they can!

How to keep customers at the heart of your business:
My first range of articles explain how to keep your customers at the heart of your business, by focusing on solutions, rather than products. Bear in mind, around 20% of your customers provide 80% of your business, so keep your marketing activities simple by spending more time getting to know your current clientele, find out what they need and want and create product solutions accordingly. In my series of tutorials on 'The art of opening and closing a sale, 6 steps to successful selling ' I teach you some of the key techniques for selling solutions and creating effective online product descriptions, and direct you to interesting links, click here for further reading.

Source: Sonji Clayton

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